The Facebook Noobarithm – The Reasons Why You’ll Lose Your Sanity With A Brand New Facebook Ad Account…

  • John Kane

    Jun 17, 2019

I have been working on a new client’s Facebook Ads recently, and we are using a brand new Facebook Ads account since this is a brand new business…

And it’s been an absolute roller coaster. I mean I wake up and see phenomenal results, and then by the end of the day… The Cost Per Lead has jumped to double whatever it was at in the morning.

It’s almost as if Facebook is realizing, “Hey this ad is doing really good, but this is a brand new advertiser so we’re going to stop feeding them that traffic that was converting and start feeding them all this excess ad space that doesn’t convert.”

I’ve put a lot of thought into why this is happening and I’ve come to the conclusion that Facebook puts new advertisers through the ringer in order to make sure they provide valuable content to Facebook’s customers, the Facebook user…

There’s a lot of really bad, newbie advertisers that come in and start paying for ads that look like complete dog shit. We’ve all seen them…

And I feel like Facebook has now put an algorithm in place that stops people from burning through account after account with fly by the night offers. I mean, it makes total sense to me, but at the end of the day this is just an opinion and not factual information about the Facebook Ads algorithm…

But you can bet your bottom dollar that I’ll let every one of my clients know about this who are planning on using Facebook Ads with a brand new Facebook Ads account.

The first $25,000 or so that you spend on Facebook, is most likely going to be painful to watch. But if you have a good, solid offer that people want, it will still be profitable for you even though Facebook is over-charging the living hell out of you…

To put things in perspective… When I wake up and see a campaign performing well on my account that I’ve spent well over a million dollars on over the past 7-8 years…

The campaign CONTINUES to perform well throughout the day. The cost does not go from $2.50 a lead in the morning with 10 leads already, all the way up to $5-6 a lead by the end of the day like this new account is doing…

The only thing that makes sense to me is that Facebook penalizes new ad accounts in some way. Whether they do this to protect their users or to put more money in their pocket… The world may never know.

But either way, it’s blatantly obvious to me that the optimization algorithm is completely different for new advertisers. Optimization is supposed to cause costs to go down, not up like it does on new accounts.

Have you ever ran into the same problems when you were first starting out with Facebook Ads? Maybe you’re even running into the same problem right now as we speak… Let me know about your experience in the comments, I’m curious to know if anyone else has looked at it the same way and what other opinions you have.

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